Mineral makeup is not the natural wonder many women may think. Experts have brushed off claims the latest powdered foundation beauty craze works miracles on your skin.

Investigations have revealed that some products sold as mineral makeup were crammed with synthetic ingredients and most had to be chemically purified to make them safe for use.

Mineral makeup doesn’t improve your skin, nor can it be considered a natural alternative to other types of foundations – it is simply an alternative. Any claims that mineral foundation is great for improving acne, moisturising skin and not clogging pores fails to stack up.

A review of 14 major brands found most were free of preservatives or fragrances. However more than half contained the potential irritant bismuth oxychloride, a synthetic bulking agent used to hide lines and wrinkles. The review found many mineral foundations could not deliver on promised benefits.

Mineral makeup is most suited to those with normal or slightly oily skin. Those with sensitive skin should choose makeup with only a handful of ingredients and no fragrance, preservatives or bismuth oxychloride.

“Mineral” has become the new “natural” in marketing strategies for cosmetics. There are no standards or guidelines for labeling mineral products. A mineral makeup may be all mineral, part mineral – or contain less than 1% mineral as part of the finished formula. Using this logic, practically all makeup could be considered mineral.

The onus always falls onto the consumer, so reading ingredients list is the only way to find out.

Some Of  The Common Ingredients Found In Makeup:
Zinc Oxide, Titanium dioxide  – pigments for enhanced cover and matte finish

Mica – gives silky texture and shine

Iron Oxides – used for colour

Talc – used as a filler, creates a nice feel

Bismuth Oxychloride – adds bulk, gives sheen to hide lines and discolourations. May irritate sensitive skin.

Dimethicone – silicone-based compound that gives a smooth feel and application.

Carmine – bright red pigment derived from insects

Alumina – anticaking compound 

Kaolin – derived from clay

Squalene – skin lubricant

Ethylparaben – preservative