Three Reasons Mineral Makeup is Gaining in Popularity
Aside from the attributes that make mineral makeup an effective beauty product, there are three trends being tracked by mineral makeup marketing executives:
1. Increased awareness of detrimental effects of chemical ingredients in makeup
2. The natural look is becoming mainstream
3. Acceptance of ability to mimic suntans through mineral bronzers
It seems you cannot go a single day without hearing a news story about the environmental causes of our deteriorating health. Consumers have responded in every product category by demanding natural versions of their favorite tried and true purchases. Mineral makeup now outsells traditional makeup products, and the emphasis on mineral makeup’s natural ingredients is credited with its success. Every major cosmetics manufacturer offers its own version of mineral makeup featuring every type and shade of makeup palette.
Women have realized over the years that the harsh chemicals in traditional makeup has been causing itchiness, burning, flaking and rashes on their facial skin. They now demand makeup without formaldehyde or arsenic, and mineral makeup achieves makeup coverage without the use of these or any other harmful chemical.
Women who have made the switch to mineral makeup report their skin feels and looks better then when they were using conventional, chemical-filled cosmetics. One product in particular highlights the changes these women have noticed. Gone are the days of eyes reacting to harsh chemicals in eye makeup, as today’s mineral eyeshadow is gentle on the eyes. Mineral eyeshadow smooths and colors the eyelids without irritating the eyes.
The natural look is now becoming mainstream and everyone wants that look, especially in their makeup. Wearing mineral makeup makes your skin look and feel better. Because it takes less mineral makeup to achieve complete coverage, women can easily achieve the fresh, natural look that is becoming the norm these days.
Health-conscious women are aware of the dangers of sunbathing or using tanning beds, and so are turning to makeup for the solution. Customers are discovering just how well mineral blush and mineral bronzers can achieve the ’sun-kissed’ look throughout the year.